What makes you tick is tasty bait

People are naturally nosy. We want to know everything about each other, especially if it’s none of our business. Why else would magazines like People, Entertainment Weekly and US Magazine flourish, even though most of us claim not to read them?
 
This ingrained snoopiness isn’t just directed at Demi & Ashton & Britney & Miley et al. It applies to technology companies too. When someone gets seriously curious about a company, they want to know the back story. Yeah, if you’re an investor or journalist you need to read about the hot new product or service. But knowing about the people behind them makes the company’s story more textured. Where did they come from? How did they get where they are? What makes them successful? What do they do?
What makes them tick? If you’re skeptical, consider how much money the movie “The Social Network” about Facebook founder Mark Zuckerberg,” earned. You can mine that curiosity to build your company’s brand.
 
The CEO who beat cancer. The VP of engineering who dives with sharks in the Galapagos. The single mother who put herself through school and launched a successful company. Readers never get tired of personal color and anecdotes. Sick of reading about Steve Jobs’ black turtlenecks or Larry Ellison’s jet planes and Japanese mansion? Too bad. Details like that helped establish Jobs and Ellison as two of the most recognizable personalities in high tech. Their faces are on the company, love them or hate them, and are valuable tools for advancing their companies’ positions.
 
You don’t have to be Jobs or Ellison to use personal background to your company’s advantage. But the world wants to know who you are, where you came from, what you’ve done and what you think. Using social media channels to offer your key audiences personal nuggets helps convince them you’re more than the standard issue tech drone who was apparently born at MIT and spent every waking moment since then at Digital, HP, an Internet startup in the late nineties (yawn) … they’ve heard it all before.   

Pick up a copy of any business publication. It’s not all business. It’s shot through with tidbits about the people behind the companies. In a 2010
Guardian interview, GE CEO Jeffrey Immelt wasn’t just CEO, he was “the 6’4 former college footballer.” Starbucks CEO Howard Schultz once hosted Mick Jagger for dinner at his house and takes a daily 6 a.m. bike ride with his wife. Time and again, we’ve seen clients with interesting backgrounds and hobbies (ultra marathon running, shark diving, extreme skiing), birthplaces (everywhere from Lowell, Mass. to Transylvania), fashion statements (a penchant for orange pants) and family life (father of triplets) win interviews or appear in print.

Putting a personal face on your company is as easy as talking about yourself beyond your professional pedigree. If you’re worried about coming off as an egomaniac, put your mind to rest. Talking about yourself does not, in itself, make you a braggart. Try these simple guidelines for putting a public face on your company:

  1. Open up - When you’re in an interview and a reporter asks you to tell him/her about yourself, open up a little. Go into the interview having thought about what you are going to say. Who were your earliest influences? What were some formative experiences? What do you do in your free time? How did your history influence your professional life? What was your worst job and why? How did you choose your career? What lessons did you learn along the way?
  2. Open door - If a blogger or journalist or investor or analyst comes to your company to talk to you, take them into your office. What you keep around your office – books, photos, mementoes – invite ice-breaking questions and help tell your story. (As a side note, if there’s anything you DON’T want them to see, get it in the bottom drawer before the interview.)
  3. Speak real - Don’t use colorless quotes in press releases. If your quote begins with the phrase “We are delighted …” then you’re dishing out pap. Your quotes influence the image of you that people form. Say something you’d actually want to come out of your mouth in a conversation.
  4. Share details - Spice up your biography with a few personal details – one or two sentences will do the trick. Also, be specific about your accomplishments. If you’re a technologist, don’t just say “developed Gigabit Ethernet switching solutions at HairNet Communications.” Tell the world that you designed the switching fabric, wrote the embedded code, managed the team, achieved this breakthrough … whatever.
  5. Speak simply - Don’t allow your company to sound like its competitors. This is a common trap: companies in the same space using the same buzzword-laden terminology to explain what they do without really saying what they do. Try some plain, blunt English on your website and in your marketing materials. It will set you apart from the competition.

If you’re terminally shy, or it just cuts against your grain to talk about yourself, this exercise isn’t for you. If, however, you’re comfortable talking openly about your background, then you are positioned to create value for your company by using your personal history to attract favorable coverage.

 

Comments
All of us always pay out total focus toward our own kids’ education. We should to arranged some situations associated with hobbies at the same time since http://www.smartcustomwriting.net/ training as well as hobbies contains the deeply connection. Education also pays great focus toward good hobbies that will increase the life as well as character of the child.
# Posted By Mike | 1/11/15 5:13 PM
Education suggests the most beneficial know-how might know about could possibly get and provides to your beloved after. Education concerning http://www.smartcustomwriting.net/ renowned appointments and also events provide the feeling of issue and also look after the other person. Education motivates sociable get-together.
# Posted By Robinson | 1/11/15 5:14 PM
Education suggests the most beneficial know-how might know about could possibly get and provides to your beloved after. Education concerning http://www.smartcustomwriting.net/ renowned appointments and also events provide the feeling of issue and also look after the other person. Education motivates sociable get-together.
# Posted By Robinson | 1/11/15 5:15 PM
Education suggests the most beneficial know-how might know about could possibly get and provides to your beloved after. Education concerning http://www.smartcustomwriting.net/ renowned appointments and also events provide the feeling of issue and also look after the other person. Education motivates sociable get-together.
# Posted By Gates | 1/11/15 5:16 PM
Ballistics would be the review to distinguish and also establish your inspiration and also authenticity with the documents. It may help inside http://www.professayserv?ce.com analyzing relating to report whether it is plagiarized as well as unique.
# Posted By Aguilera | 1/13/15 3:32 AM
The education of standard execute is extremely essential for this students. The particular attainment of task may be http://grab-essay.com/ the final purpose of each person. If a student will not acquire task afterwards, he will responsibility the training program for this failure.
# Posted By Mike | 1/16/15 9:57 AM
Students always search for the most beneficial factors as well as services in which help them into their education. For http://grabmypapers.com/ these kinds of students quite a few article writers are there to offer the assistance and still provide the most beneficial concepts precisely how students receive the very best overall performance into their education. You can also contain the identical services in the event that serious to own a number of writers for the help.
# Posted By Mike | 1/16/15 1:03 PM
I was very encouraged to find this site. I wanted to thank you for this special read.
http://www.terbia.net/products-services
# Posted By jacquelinef | 1/22/15 1:46 AM
Writers with rich academic experience.
# Posted By Professional Writer | 2/27/15 5:17 AM
Custom Papers Written from Scratch http://supreme-essay.net
# Posted By buy an essays | 2/27/15 5:19 AM
Packers and Movers in Pune or
http://list5th.in/packers-and-movers-pune/
Packers and Movers in Mumbai or
http://list5th.in/packers-and-movers-mumbai/
Packers and Movers in Hyderabad or
http://list5th.in/packers-and-movers-hyderabad/
Packers and Movers in Bangalore or
http://list5th.in/packers-and-movers-bangalore/
Packers and Movers in Chennai or
http://list5th.in/packers-and-movers-chennai/
Top 3 Packers and Movers in Delhi or
http://3th.co.in/packers-and-movers-delhi/
# Posted By Packers and Movers | 4/27/15 5:22 AM
Packers and Movers in Gurgaon or
http://list5th.in/packers-and-movers-gurgaon/
Packers and Movers in Delhi or
http://list5th.in/packers-and-movers-delhi/" target="_blank">http://list5th.in/packers-and-movers-delhi/
Packers and Movers in Noida or
http://list5th.in/packers-and-movers-noida/" target="_blank">http://list5th.in/packers-and-movers-noida/
Packers and Movers in Faridabad or
http://list5th.in/packers-and-movers-faridabad/" target="_blank">http://list5th.in/packers-and-movers-faridabad/
Packers and Movers in Ghaziabad or
http://list5th.in/packers-and-movers-ghaziabad/" target="_blank">http://list5th.in/packers-and-movers-ghaziabad/
Packers and Movers in India or
http://list5th.in/
# Posted By Packers and Movers | 4/27/15 5:23 AM
we are providing the finest shifting service across nation

Packers and Movers Faridabad @ http://3th.co.in/packers-and-movers-faridabad/
Packers and Movers Ghaziabad @ http://3th.co.in/packers-and-movers-ghaziabad/
Packers and Movers Noida @ http://3th.co.in/packers-and-movers-noida/
Packers and movers Guhawati @ http://3th.co.in/packers-and-movers-guwahati/
Packers and Movers Chandigarh @ http://3th.co.in/packers-and-movers-chandigarh/
# Posted By packers and movers | 4/30/15 2:58 AM
You are looking top Packers and Movers so Just Visit:

Movers and Packers in Pune or http://www.great5th.in/packers-and-movers-pune/
Movers and Packers in Mumbai or http://www.great5th.in/packers-and-movers-mumbai/
Movers and Packers in Navi Mumbai or http://www.great5th.in/packers-and-movers-navi-mum...
Movers and Packers in Thane or http://www.great5th.in/packers-and-movers-thane/
Movers and Packers in Gurgaon or http://www.great5th.in/packers-and-movers-gurgaon/...
# Posted By Movers and Packers in Pune | 4/30/15 4:20 AM
You are looking top Packers and Movers so Just Visit:

Movers and Packers in Bangalore or http://www.great5th.in/packers-and-movers-bangalor...
Movers and Packers in Delhi or http://www.great5th.in/packers-and-movers-delhi/
Movers and Packers in Noida or http://www.great5th.in/packers-and-movers-noida/
Movers and Packers in Ghaziabad or http://www.great5th.in/packers-and-movers-ghaziaba...
Movers and Packers in Faridabad or http://www.great5th.in/packers-and-movers-faridaba...
http://4ad.in/
# Posted By Movers and Packers in Bangalore | 4/30/15 4:28 AM
# Posted By GetPackers.COM | 5/5/15 6:32 AM
Select the Packers and Movers:
Packers and Movers Bangalore @ http://www.5th.co.in/packers-and-movers-bangalore/...
Packers and Movers Thane @ http://www.5th.co.in/packers-and-movers-thane/
Packers and Movers Mumbai @ http://www.5th.co.in/packers-and-movers-mumbai/
Packers and Movers Ghaziabad @ http://www.5th.co.in/packers-and-movers-ghaziabad/...
Packers and Movers Faridabad @ http://www.5th.co.in/packers-and-movers-faridabad/...
# Posted By Packers and Movers Bangalore | 5/7/15 3:30 AM
Select the Packers and Movers:
Packers and Movers Pune @ http://www.5th.co.in/packers-and-movers-pune/
Packers and Movers Delhi@ http://www.5th.co.in/packers-and-movers-delhi/
Packers and Movers Gurgaon @ http://www.5th.co.in/packers-and-movers-gurgaon/
Packers and Movers Noida @ http://www.5th.co.in/packers-and-movers-noida/
Packers and Movers Mumbai @ http://www.5th.co.in/packers-and-movers-navi-mumba...
# Posted By Packers and Movers Pune | 5/7/15 3:31 AM
Powered By: BlogCFC via Ray Camden.    Design By: Harbour Light Strategic Marketing      Privacy policy    Terms and conditions